Shift #3) Create a Partnership with Customers.
All business transactions are based on someone delivering a promise to fulfill a specific desire or need. Companies that spend millions of dollars promoting their products or services only to make the Client wait on hold or have to redial numerous times to lodge complaints erode the partnership.
To create a true partnership with Customers, become a problem solver. Customers like when the companies they work with function as thinkers. Become your Customers’ best solution and they’ll stay with you for the long-term. Show your Customers how they will look better, feel better, do their job better, or enjoy life better. Show them how you can save them money or time. Make the experience one in which Customers realize their lives would be better with your product or service.
Join us for our next Innovation Workshop 2/26/14
