It’s all about creating a Customer Experience that brings them back…not send them away. Think of it as a CUSTOMER RETURN policy.

These days, even if your customers appear completely satisfied with your product or service, 40%-50% of them will leave you and start doing business with your competition. In these programs, participants will learn the most important steps to creating great customer service and retention. It identifies and capitalizes on flexibility, innovativeness and stress tolerance, and provides an action summary for implementation. Customers are so important I always capitalize the “C”. And in his latest book, Jim offers “plain talk to smart people’ by demonstrating that Customer retention is more cost-effective than Customer acquisition. Treat those Customers you have with exceptional experiences then perhaps they become evangelists for you.

How do you create a great Customer experience that develops ‘Customer Insistence?’ How do you retain your employees? Unhappy employees can’t make your Customers happy. Think of employees as ‘internal Customers’ and consumers as ‘external Customers. ( I always capitalize Customers to show their importance.)

Jim will challenge your business associates to unleash personal and organizational creativity. His uniqueness and innovation thought process reveals the essential innovative skills needed to achieve unconventional, policies, inventive results, delight customers, and develop new resources for growth, profits, competitive advantage, and a Great Customer Experience. It’s called a Customer Return Policy for a reason. What are you doing to bring your Customers back? It’s called D-A-T-I-N-G Your Customer®

  • Dazzle Customers with Service That Keeps Them Loyal
  • Anticipate the needs of your Customers
  • Treat Each Opportunity Uniquely
  • Innovate To Solve Problems Better
  • Nurture Your Employees and They’ll Take Care of Your Customers
  • Guarantee That You Have Customers To Service

The Wall Street Journal survey indicated that it costs 91% more to attract new Customers to retain existing ones. And no organization is immune to this decline in Customer loyalty because in the absence of great service everything resorts to the lowest price. Jim will offer his 3 Steps in solving a complaint.

  1. Focus on Discovery
  2. Reaffirm your Discovery
  3. Create a Joint Resolution

Stew Leonard’s legendary grocery store on the east coast does more sales volume per square foot than any other grocer in the world. He follows a principle so important that he etched it into a three-ton granite rock. Rule #1 The customer is always right. Rule #2 If the customer is ever wrong, reread Rule #1. Managed by the Leonard family, the company maintains a distinctive corporate culture in which an emphasis on teamwork, slavish devotion to customer satisfaction, and nimbleness in the face of changing business needs coexist with a focus on showmanship that the company calls “The Wow!” Currently, they offer one-tenth of the items in an average grocery store they still generate over $350million in annual sales from one location.

Jim helped create Customer Experiences for every size organization from start-ups to Fortune 100 companies. His clients include BASF, Toyota, Apple, Neutrogena, Coca-Cola, Microsoft, Helene Curtis, Mary Kay, Creative Memories, AT&T, Hewlett Packard, The Pampered Chef, Lexus, Xerox, Aria Resort and Casino, Wynn Las Vegas, Aria Resort and Casino, U.S.Department of Defense, Verizon, Foxwoods Resort and Casino, Vidal Sassoon, and more.  Masters Program.

While Jim doesn’t totally agree that Customers are ‘never’ wrong he would agree that there is little point in arguing, instead find out what they really want and try to give it to them.

Some of Jim’s other Customer Service topics are:


Verified by MonsterInsights