Shift Happens!® When you become a ‘Value Interpreter’ for your Customer.

Let’s face it most businesses are faced with a constantly shifting array of competitors, religious dictums, increased market volatility, environmental issues, and price sensitivity. Your opportunity lies in developing the ability to move and change as rapidly as your...

Shift Happens!® When you create a Customer-Centric Culture.

Creating a Customer-centric culture — that’s a lot of words beginning with C. Well, this article is about the letter D. When I was in school, a D wasn’t a very good grade. However, you and your company will want the following Ds, especially is important to you. And, I...