Shift #2) Become Number One With Your Customers
The more satisfied your Customers are, the more business you’ll have in the future. Realize that the only commodity your Customers know is you. Since you are the catalyst providing the solution to their problem, you are accountable for fulfilling their needs. As a result, you need to invest time in keeping the channels of communication open.
When communicating, be sure to listen more than you talk. Ask questions that solicit more than a “yes” or “no” response, and then truly listen to Customers’ responses. Understand their needs, and then provide a solution that works.
Also, thank your Customers for their business on a regular basis. A simple “Thank you. Are you happy with the products or service?” works wonders. The ability to communicate effectively could be the greatest innovation you have in your organization, as it’s something few people have mastered.
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