This is an example of an article written by Jim Feldman for a publication or newsletter. Jim is an author, keynote speaker and consultant who writes and speaks about Change Management, Customer Service and Innovative Problem Solving. Contact us about using Jim as an author, interview or speaker at 312-527-9111.
Developing a promotion that motivates, in a cost-effective manner, is a result of planning and research. Shift Happens believes that the following steps should be followed in the development of this, and every promotion.
Review the available information.
Define the role of promotion in the total training mix.
Set measurable objectives for each promotional period.
Set promotion strategy for the promotional period.
Review objectives and strategies with upper management.
Determine promotional tactics, concepts, and budgets.
Establish methods for evaluating the promotion.
Submit the program plan as part of the total marketing program.
Always confirm with HR and union leaders.
Prepare specific promotions.