TOPIC: Becoming A Meaningful Memories Provider

No matter how wonderful they were the first time, most experiences become marginally less enjoyable and beneficial the second time, even less so the third time, and so on until you finally realize that the experience no longer engages you. In Becoming a Meaningful Memories™ Provider, Jim shows you how to create first and subsequent customer experiences that reduce the potential for this commoditization.

No matter how wonderful they were the first time, most experiences become marginally less enjoyable and beneficial the second time, even less so the third time, and so on until you finally realize that the experience no longer engages you. In Becoming a Meaningful Memories™ Provider, Jim shows you how to create first and subsequent customer experiences that reduce the potential for this commoditization.

This program shows you how to create experiences that engage customers in a personal way. so you leave an indelible, favorable impression. It provides insights that create transformational change within your organization that results in long-term sales growth.

A Meaningful Memories Provider mindset requires that your company change its focus from a task-based perspective to a process-based perspective.

A task-based perspective treats each customer interaction as a one-time event and emphasizes fulfilling the customer's immediate need, concluding the encounter and moving on to the next customer. This perspective is outdated and will no longer serve to increase your competitive lead.

The process-based perspective is an integrated one, taking into mind set account all departments and resources and the innovations each may be able to contribute toward creating customer interactions that are memorable. This perspective allows you to create true, lasting relationships with your customers that, in turn, create both repeat and referral business.

Being process-based means employees at every level--from executives to front-line staffers to rear echelon support staff--must feel they are in an environment that sees them as facilitators in creating an experience that exceeds customer expectations. They must have clear guidelines in which to work, but they must know they have latitude within those guidelines to create experiences that immerse and involve your customers and create a unique and memorable experience.

This program shows you how to develop the process-based perspective through these 7 Shifts:

• Shift 1: Focus On People
• Shift 2: Focus On Education
• Shift 3: Focus On Value Creation
• Shift 4: Focus On Benefits
• Shift 5: Focus On Opportunities
• Shift 6: Focus On Innovation
• Shift 7: Focus On Next Generation Approaches

Once implemented...

You Create Memories... not deliver goods.

You Create Value... not provide services.

You Engage Clients... not sell to them.

You Are Problem Solvers... that charge for your Wisdom.

An excerpt from another Meaningful Memory speech:

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